ICMediaDirect has a commendable track record in successful reputation control, having reinstated the brand image of Fortune 500 businesses, stars, politicians, and athletes. The firm uses a multi-layered strategy for weakening the unwelcome effect of criticism. As the early step, assess if a comment is genuine. Certain material distributed online is created by competition. The best way forward for this situation is to request to have the review removed quoting its unlikely correctness. Afterwards, find out if a review is opinionated. In this case, a company has a likely occasion to share real, positive information about them, while also decreasing the effect of the review. When a customer has left direct, yet unfavorable reaction, then it is time to reply entirely and truthfully. The agency suggests a two-layered technique, combining an apology with a proactive resolution to a client’s problem.
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