New York-based online brand management firm ICMediaDirect (ICMD) will go to the next LeadsCon Conference as well. Its representatives will speak about the best methods used in the management of the client’s reputation. In 2017, the event was re-branded as Connect to Convert. It is the only educational conference and exposition dedicated entirely to the most effective and emerging sectors of business and consumer lead generation. A panel of ICMD experts was there to represent the company, demonstrate their innovative, proven approach to building and maintaining unparalleled online brands, and network with the top minds in the industry.
Founded in 2007, LeadsCon showcases the best companies and individuals in vertical media and direct-response marketing. With over 100 speakers, 30 sessions and two keynote presentations, the opportunity for unprecedented access to insights from the world’s marketing leaders draws more than 5,000 attendees each year. 2017’s Connect to Convert event focused on new ways to optimize pay per call campaigns, improve click through rates to drive more sales and increase inbound leads through enhancing shares and viral marketing. This year’s keynote speaker was Tim Washer, TV comedy writer and content producer for IBM, Cisco and FedEx. Washer has been featured at events for Pixar CEO John Lassiter and Nobel Peace Prize winner Desmond Tutu, and his work can be seen on HBO’s Last Week Tonight with John Oliver and the Conan O’Brien show. The keynote presentation discussed how finding, shaping and telling powerful stories is a tool that can help build brands, win customers and deepen client relationships.
In a smaller session, the ICMediaDirect team shared their expertise on leveraging search engines as a channel for qualified lead generation. ICMD dissected the algorithms of Google, Yahoo and Bing, explaining that they look for recent, relevant and active content from authority sources to display. By publishing content digitally with the world’s top news publications, the company has been able to effectively and consistently alter the first page of search results, current to the hour. By ensuring the correct message is instilled to viewing consumers at the right time, ICMD is helping their clients grow leads and drive significant increases in revenue.
Founded in 1996, ICMediaDirect is an award winning public relations and online reputation management company with offices in New York City and Washington, D.C. Thanks to a suite of professional and extensive marketing strategies supported by state of the art technologies and a dedicated team of experts, ICMD has established a successful track record of improving the Internet presence of professional athletes, politicians, fortune top 500 CEOs, celebrities and many more. As a company that strives to fully bear its social responsibility as well as upkeep its high standards of corporate values and customer service, ICMediaDirect also supports several non-profit organizations, amongst them the Jewish National Fund, the American Jewish World Service and the AJC Global Jewish advocacy, helping families in need in countries across the world.