Of course, positive reviews can boost business, but the survey proves that negative feedback can have a direct fiscal drain on companies. For example, 86% of potential customers said they would think twice about buying a product from a firm with bad online reviews. What’s more, an added star on reviews creates a 5% to 9% average increase in revenue for a business, while just one bad review could result in a company losing approximately 30 customers. ICMediaDirect notes that receiving positive reviews online leads directly to more sales.
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