ICMediaDirect Discusses Why Companies Need Online Reviews
Of course, positive reviews can boost business, but the survey proves that negative feedback can have a direct fiscal drain on companies. For example, 86% of potential customers said they would think twice about buying a product from a firm with bad online reviews. What’s more, an added star on reviews creates a 5% to 9% average increase in revenue for a business, while just one bad review could result in a company losing approximately 30 customers. ICMediaDirect notes that receiving positive reviews online leads directly to more sales.
Read more: http://www.marketwatch.com/story/icmediadirect—-reputation-management—-ic-media-direct-recognizes-the-importance-of-online-reviews-2016-06-12