ICMediaDirect has developed a proven track record in proactive reputation management, having enhanced the company image of Fortune 500 companies, celebrities, politicians, and professional athletes. The agency follows a clear strategy for diminishing the negative impact of criticism. First, determine if a review is legitimate. Some reviews spread on the internet is created by competing brands. The best plan for this scenario is to request to have the review removed as a result of its unlikely genuineness. Then, find out if a review is just an opinion. Here, a company has a powerful opportunity to share factual, positive information about their product or services, while also minimizing the impact of the review. When a customer has left factual, yet damaging feedback, it is time to respond fully and genuinely. The agency pinpoints a dynamic approach, combining an apology with a proactive solution to a customer’s issue.
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