The reputation specialists at ICMediaDirect advise businesses to track online activities often so that a reputation management plan can be put to use as fast as possible. By keeping a close eye on brand mentions and online reviews, brands, people, and agencies can be nifty in their method to handle online reputation management. Using a variety of monitoring tools makes this task more optimized. Google Alerts makes it easy for users to receive email updates on the most recent Google results featuring brand mentions. To track activities related to a brand on various social media platforms, entities must use the Social Mention tool that monitors desired keywords.