Handling information appearing on the web is a key pillar of online reputation management. Reputation professionals at ICMediaDirect suggest claiming all digital listings connected to the brand on various platforms, including business directories, Google Places, or other locations that provide such information. Although brands have little control over what other people say on social media platforms, they can influence the conversation by focusing on proactive brand messaging. The ICMediaDirect team advocates employing the latest marketing technologies, such as storytelling techniques and videos. A combination of eye-catching creative photography and building a coherent narrative increases engagement while creating an opportunity for the businesses to build trust and the best image.
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