Managing a brand’s reputation should be an essential part of its marketing strategy due to the massive impact a negative online reputation has, and its direct effect on previous marketing efforts. When customers go online to learn more about a business and its’ product, bad reviews will almost always drive them to a competitor. When no such information is displayed from real customer reviews, these consumers often choose to not take any risk, minimizing complete transactions for potential sales. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” a spokesperson for ICMediaDirect says.
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