It is mostly observed that businesses attempt at creating a strong Internet presence and build trust among their consumers but ignore the importance of a comprehensive reputation management strategy. These days, local business directories make it easy for consumers to describe their own experience with a brand, and businesses should be responsive of how their firm is observed by expected customers. As per the specialists at ICMediaDirect, “what people say about your firm has become the key image of your reliability and services. In short, you are what people find about you online.” So, it is necessary for companies to monitor customer reviews and cautiously tackle any negative feedback. 70 percent of buyers remark that online disapproval by others influences them before making their own buying decisions, and this may even prevent them from selecting the products or service offered by a certain company. With countless options available for handling negative reviews, ICMediaDirect carves the best approach of replying quickly to rectify any issues offline.
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