Optimizing SEO is more serious now than it was towards the end of the 20th century, not long after the launch of Google. Ensuring positive content is in the top search result is necessary, since 33 percent of people always click on the search engine’s top result after searching a word or term. ICMediaDirect highlights that businesses and individuals should adapt to modern paths of controlling their online reputation through a smart content management plan. In comparison to SEO, content marketing is a relatively new idea, but is also key for companies hoping to create a positive image. It allows firms to fully manage their branding by formulating a distinctive voice and a clear message through content – whether on websites, blogs, or social media – while also promoting their products and services. Trust is crucial for attracting consumers, and content marketing cultivates the image of a reliable and likable company to also boost sales.
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