ICMediaDirect Discusses Why Companies Need Online Reviews

ICMediaDirect Discusses Why Companies Need Online Reviews
ICMediaDirect Discusses Why Companies Need Online Reviews

Of course, positive reviews can boost business, but the survey proves that negative feedback can have a direct fiscal drain on companies. For example, 86% of potential customers said they would think twice about buying a product from a firm with bad online reviews. What’s more, an added star on reviews creates a 5% to 9% average increase in revenue for a business, while just one bad review could result in a company losing approximately 30 customers. ICMediaDirect notes that receiving positive reviews online leads directly to more sales.

Read more: http://www.marketwatch.com/story/icmediadirect—-reputation-management—-ic-media-direct-recognizes-the-importance-of-online-reviews-2016-06-12

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