Taking advantage of dedicated social media accounts is a commanding way to effectively improve digital reputation. Sites such as Facebook and Twitter perform well on search engines and when potential customers look for a brand, service, or individual one of the top hits will likely be a focused social media channel. Businesses can then push down negative listings about their services via a thoughtful and engaging social media presence, as well as have a controlled outlet to increase attractive postings with real SEO. Another benefit of having a presence on these sites is the ability to respond quickly to feedback, both positive and negative. Incorporating SEO into responses, social media platforms provide businesses a medium through which to proactively respond to consumers, while also increasing their Google rankings. Brands gain from having relevant means to express the strengths of their services and to address concerns of customers. This is going to be progressively important in 2016, as ICMediaDirect predicts Google will index more platforms so that individual posts will soon have the same value as standalone pages.
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