Reputation management is often overlooked by companies when trying to establish a strong Internet presence and build trust among their consumers, but is a critically important step. Online business directories make it easy for customers to review a negative experience with a brand, and corporations must remain aware of how their enterprise is perceived by potential clientele. Note the professionals at ICMediaDirect, “what people say about your company has become the most significant reflection of your reliability and services. In essence, you are what people find about you online.” To control digital image, companies must evaluate customer reviews and adequately address any undesirable feedback. 70 percent of consumers admit to being impacted by online disapproval, with any criticism potentially deterring them before making a purchase. With many options accessible for handling negative reviews, ICMediaDirect discusses the best approach of responding quickly to rectify any issues offline.
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