Reputation management experts at ICMediaDirect recommend that companies monitor online activities regularly so that a management plan can be implemented quickly if needed. By keeping a close watch on brand mentions and online reviews, companies, individuals, and agencies can be ahead of the game in their approach to online reputation management. Using the variety of monitoring tools available will make the task easier and more efficient. Google Alerts sends email updates to users containing the latest Google results featuring brand mentions. To monitor activities connected to a brand on the major social media platforms, entities should use the Social Mention tool, which keeps track of selected keywords.
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